Google Launching Category Filtering BETA

Google Launching Category Filtering BETA
Google Adsense is coming up with yet another new feature – “Category Filtering” for the publishers. Would it help the publishers? Many of the publishers are doing very well with google adsense and many are seeking for alternatives.

Google Launching Category Filtering BETA

“Category filtering will give publishers the ability to block ads that fall into specific categories such as dating, religion, and politics. Regardless of how ads are targeted, they’ll be filtered if they’re within one of the selected categories. We’ll also show the percentage of recent revenue that ads in each category generate, so publishers can predict how filtering selections will impact their revenue.” – Google Announced at the official Adsense Blog.

There are really too many users not happy with google paying very low pay per clicks. Hope their new strategies would help the publishers too.