Building Search Engine Optimized Websites

Building Search Engine Optimized Websites
Bringing visitors to your website is the biggest challenge that you face after building your website. Getting a good page rank in search engine is also very difficult. Search Engine Optimization helps in getting a good page rank. The best way is to provide the customers what they want and getting a good page rank simultaneously. Here we discuss some tips and tricks that help in search engine optimization

Trick 1

First you need to make a target phrase. This phrase determines that the page is about. The phrase should be the most important part of the page information. If the target phrase is “Dog Food” your page should describe about dog food. You should never optimize words that are not accurate phrases for your content page. The target phrase should be a popular one. Popular means one that is used often by people, some search engine optimization tools help in finding good target phrases like overture, Google and Word Tracker.

Trick 2

The second step is to find out who is the competition with your website in the search engine optimization. For search engine optimization a page level look out is required. An entire site is not to be considered. If for example “dog food” is the target phrase, more specialized competition will be available with other dog food companies. To understand target phrase – Yahoo and Google will give the appropriate search results. After the search results it is important to examine the pages for target phrase. Cached page option in Google helps in highlighting the target phrase. With increasing popularity the target phrase the competition is likely to increase. Sometimes it can be sensible to use less popular target phrases to corner the market.

Trick 3

It is not good to focus only on Meta keywords. Increasing the number of Meta keywords can have an opposite effect. The best way is to include the target phrase in the Meta title tags. Keeping the title clickable will help people in their search. It also helps when the title is descriptive and logical.

The next method is to include the target phrase in Meta description. Meta Description is a small summary below the title. It should be an extension of the title and not repeat what the title says.

Target phrase can be included in the keywords. Try to keep your minimum keywords and do not get carried away.

It also helps to add your target phrase in the headline or title of your page. It is also useful if you use the header tag to write the headline. The words in these headlines are given more weight age by the search engines. Using target phrases in the subheads and header tags also helps.

The next step is to use the target phrase without fail in the first paragraph, if possible twice. You can also add the target phrase in the external links, headlines and sidebars.

Trick 5

In case Google and yahoo do not crawl to your site regularly then you can submit your page to these search engines. It is good to wait for sometime and then test your target phrase in search engine optimization. You have succeeded if you obtain a good page rank in the results.

These are some of the very simple ways to build your website.

Author: Sone Selva

Tag/keywords: good page rank, search engine optimization