Adsense

I am not sure why but I have never seen such a huge drop in my adsense income for a long time. For last 3 days, my adsense income dropped more than 50 percent. I have been trying to figure out the resons behind it. There are few important thing to note:

1. My CTR did not change much (1-1.5%)

2. My No. Of Clicks did not change much (varies within 5%)

3. CPM dropped >70%!!!!

So, It looked like CPM plays a very important factor in your adsense income. So, I did a research over the internet and found that GOOGLE got a “Smart Pricing” technique.

Here is the article that describes the SMART pricing:

http://www.problogger.net/archives/2005/04/19/adsense-smart-pricing-explained/

Some SEO GURU recommended to check the various adsense channels for CTR and remove the LOW CTR and low performing ads to inprove the OVERALL CTR of your website. I have some new sites which I have just started like this one and I really have very low traffic as they are brand new. So, I am going to remove my adsense codes from the brand new sites and keep my adsense running in most popular ones.

Let me monitor my income for a week or two and I will let you all know if removal of the “low performing” ads made any difference or not.

As an alternative, I am going to use “ads for Indians” ad network for the pages which are low performing. You can use any other ad agency for the pages you think google ads are not performing very well. You may not earn as good as google adsense but I hope that you will still see a major jump in your adsense income.

I also reduced the no. of ad units from my sites.

if you ever faced such a problem with huge drop in adsense income, please share your story with us.